OUR MISSION: TO REWRITE THE RULES OF GAMING CULTURE. ESPORTS MEETS NEXT-LEVEL ENTERTAINMENT, WRAPPED IN THE FRESHEST APPAREL. WHETHER YOU'RE DOMINATING THE LEADERBOARDS OR TURNING HEADS ON THE STREETS, JOIN US AND EMBRACE THE TRUE GAMING LIFESTYLE MOVEMENT.
chris ‘‘dznr’’ yiallouros - ceo & founder of rejected logic
In 2019, I took the plunge and founded my own esports team. I envisioned more than just gaming—I wanted to cultivate a sense of family and community, uniting people through gaming, entertainment, and apparel. From the very start, I recognised that success in esports demands unwavering dedication. I invested countless hours in networking, research, and scouting for like-minded players and creators who shared our values and aspirations, all with the goal of revolutionising the industry. What sets us apart is our steadfast commitment to fostering a nurturing and inclusive environment. Not only do we prioritise gaming, entertainment, and apparel, but we also focus on mental health, encouraging our creators to support one another—both within and beyond gaming.